The goal of any website design should be a positive user experience. We create sites with pages that are consistent, have effortless, intuitive navigation, incorporate your unique design, and are cross-browser compatible. This provides for a pleasant user experience and a reason to revisit your website.
There are many reasons for an established website to be redesigned. Perhaps it is to provide a better user experience, or your business focus has changed, or your business has outgrown its current site. Whatever the reason, we can re-create your website to fulfill your current needs.
Have you lost touch with the company that originally developed your existing website and now need to make changes? Many of our clients aren’t ready for a website redesign, but need to update their site’s content. We offer website maintenance for sites we develop as well as sites we did not build. We will be happy to set you up with a regular maintenance schedule or on an "as needed" basis.
Whether you need a new logo or your current logo needs a fresh look, we can work with you to find the perfect brand identity for your business. We can further build your brand by creating printed materials such as business cards and brochures.
Websites based on Content Management Systems allow the site’s owner to make changes without having to learn code, and not alter other areas of the website. Having a blog or publishing articles on your site are great examples of how content management systems can be used. We specialize in creating websites with the WordPress content management system.
Recently, Google has made game-changing updates to the way they rank sites in their search results. More than ever Google looks at the quality of your site’s content, pushing sites with rich content and a great user experience to the top of its search rankings. At Capstone Web Services we have always promoted content over tactics such as "key word stuffing". With the introduction of these new rules websites need to update their search engine optimization to avoid being penalized and receive lower rankings. Both new and redesigned websites are built with these new rules in mind in order to give your quality content an edge over the competition.
Do you know how many visitors you have to your site on a daily basis? Is your site cost-effective? Web analytics provide a wealth of information about how visitors interact with your website. We can determine such things as what search terms visitors used to find your site, which pages they looked at, and how long they stayed. These statistics as well as others can be used to fine-tune your website to be a more efficient tool for generating revenue.
You may have noticed computers aren’t the only piece of hardware with a web browser anymore. Visitors to your website expect to be able to browse the web on their phones just as easily as they browse the web on a computer. In the past a separate version of your website would have been created for cell phone viewing, but in recent years there has been an explosion of devices with different screen sizes and resolutions (with more constantly coming to market).
Responsive design uses the code in your website to determine the size and resolution of the device and change the page layout accordingly, allowing your visitor optimum viewing of your site. But responsive design isn’t limited to layout changes, we can increase the target area on links for smaller screens, selectively show or hide elements that can enhance a page’s navigation; we can even use responsive typesetting to alter the size and spacing of text, which optimizes the reading experience on the device displaying your page.
One thing we find with our redesign and maintenance work is code that has been built on old technology. This makes it costly to maintain and is prone to breaking. Additionally, there are a lot of work-arounds built into the code to accommodate different web browsers. HTML5 and CSS3 are the latest code technologies that are the results of a cooperative effort by the different browser companies (yes, even Internet Explorer). These technologies will be the new standards and are widely in practice today. We build all of our sites using HTML5 and CSS3, which "future-proofs" your website while allowing backwards-compatibility with older web browsers.
In addition to coding standards we ensure our websites are compliant with all accessibility standards.
We can work with any hosting company you choose (or we can help you choose) to set up a new or existing Domain Name (website address). We know how confusing and frustrating it can be to work with hosting sites and we're here to take care of all the details.
Need business cards, flyers, or brochures to go with your new website? We can also help you with any of your printed materials.